Spark the Future of CX with Agentic AI

Customer expectations are evolving faster than ever — and Customer Experience (CX) leaders are under growing pressure to deliver personalisation, empathy, and efficiency at scale. The next frontier of CX transformation lies in Agentic AI — systems capable of reasoning, adapting, and autonomously acting on customer needs.

As AI moves beyond automation into orchestration, CX leaders must rethink how human and digital experiences converge to create lasting loyalty. The opportunity is immense — but so are the challenges: ensuring responsible AI use, integrating across data silos, and building the right cultural and technological foundations to lead this new era of customer engagement.

This CXO NOW Dining Experience brings together CX Directors, Heads of Experience, and Innovation Leaders to explore how Agentic AI will redefine the way organisations understand, anticipate, and serve their customers.

Key Takeaways

• A clear understanding of Agentic AI and how it’s reshaping customer experience
• Frameworks to align AI strategy, data infrastructure, and CX vision
• Real-world insights on AI implementation and governance
• Actionable ideas for using AI to create smarter, more human experiences at scale