Potential to Performance: Harnessing GenAI for Enterprise Innovation, Advantage, and Efficiency

Generative AI is rapidly shifting from experimental technology to a core enterprise capability, reshaping how organisations innovate, compete, and operate at scale. This panel explores how leaders are moving beyond hype to unlock tangible value from GenAI, while navigating the practical challenges of implementation, governance, talent, and change management.

Panelists will discuss where GenAI is already delivering measurable impact, what it takes to embed it responsibly into enterprise workflows, and whether organisations are truly prepared, technically, culturally, and strategically for the next phase of AI evolution. The conversation will balance optimism with realism, offering insights into how enterprises can build readiness today to stay competitive tomorrow.

Panellists:

1. Cybele Wong, Data & AI Lead Consultant, Zuhlke Group
2. Jason Smith, AI Strategy EMEA, Publicis Media & Co-Chair of the FINOS Responsible AI group
3. Mick Kyrchenko, Fractional Chief AI Officer
4. Moussab Orabi, VP Data and AI, Rosenberger Group

Panel Questions

• From Experimentation to Enterprise Value: Where is GenAI already driving innovation and operational efficiency?
• GenAI as a Source of Competitive Advantage: How is GenAI reshaping customer experience, product development, and decision-making?
• Operational Efficiency at Scale: What have been the challenges when redesigning workflows and roles for human–AI collaboration
• Enterprise Readiness: Are organisations prepared for the GenAI Era? skills, culture, and leadership alignment
• Implementation Challenges and How Leaders Are Addressing Them: Governance, risk, and responsible AI in practice
• The Road Ahead: What the Next 12–24 Months Will Demand: What should leaders prioritise now to stay future-ready